When consumers are shopping for windows, they have a certain color in mind: green. Energy efficiency is part of this equation, to be sure, and keeping more cash in homeowners’ pockets is one way to interpret this idea. Many new windows come with an Energy Star rating, and homeowners can even find ones with a “most efficient” designation.

For many homeowners, thought, the idea of getting a payback from buying energy-efficient windows may not be the major draw. They know that buying Energy Star windows makes good economic sense, but these guidelines are not necessarily what drives people to make a decision about which windows to bring into their home.

Durable Windows an Important Feature

When consumers are shopping for windows, they ask questions about how durability. Buyers want to make sure that they are not going to be choosing a product that will be thrown away and end up in a landfill. It’s important to them that they choose something that is built to last.

Auralast Wood: the Durable Choice

JELD-WEN’s AuraLast line of water-based wood windows was developed to respond to consumers’ demand for durability. The material is now standard on all the company’s wood windows. It protects against wood rot and has achieved the highest performance levels as measured by the Window and Door Manufacturing Association (WOMA) industry standard.

This material protects against water saturation. AuraLast Wood helps to keep the window from sticking so that it is easy to open and close in all kinds of weather. These durable windows come with a 20-year warranty, and they are guaranteed not to rot for as long as the original purchaser owns the home.

Is it time to upgrade to durable windows for your home that won’t end up in a landfill? Contact us with your questions or visit us at our showroom.